Tyrone is a South African Creative Director, Content Producer and filmmaker based in Salzburg, Austria, with more than a decade of experience across brands, agencies and global productions.
His career began in copywriting, but his wanderlust soon pushed him beyond writing concepts and stories into shooting, producing, directing and editing them too. Today, he combines strategic thinking, storytelling and hands-on production to create work built for the platforms and cultures where people actually spend their time.
Having lived and worked across South Africa, China and Europe, Tyrone brings a naturally international perspective to every project. His work is shaped by a lifelong connection to action sports, motorsport and the communities surrounding them, giving him an instinctive understanding of athletes, audiences and the details that make these cultures feel authentic.
He has created work for brands including Red Bull, Alpinestars, Leatt, KTM and Husqvarna, taking projects from the first idea through scripting, production, post-production and final delivery.
How we can work together:
- Creative Direction and Concept Development
- Social-First Content Strategy
- Copywriting and Scriptwriting
- Directing and Content Production
- Filming, Editing and Post-Production
- Athlete and Talent-Led Storytelling
Let’s connect
Based in Salzburg and available for projects worldwide. If you have something in mind, or simply want to grab a coffee and chat, get in touch.
Currently: ︎︎︎ Freelance Creative Director and Content Producer
Previously: ︎︎︎ Global Content Producer at Red Bull
Worked with ︎︎︎Red Bull, Alpinestars, KTM, Husqvarna and Leatt
tyrone@offthebrakes.cc
@tyronemichelkelly